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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Managing global expansion : a conceptual framework
Gupta, Anil K.; Govindarajan, Vijay - In: Business horizons 43 (2000) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001496427
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Strategic considerations of the EC 1992 plan for small exporters
Samiee, Saeed - In: Business horizons 33 (1990) 2, pp. 48-52
Persistent link: https://www.econbiz.de/10001084422
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Marketing barriers in international trade
Onkvisit, Sak - In: Business horizons 31 (1988) 3, pp. 64-72
Persistent link: https://www.econbiz.de/10001062633
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Standardization in international marketing : is Ted Levitt in fact right?
Boddewyn, Jean J. - In: Business horizons 29 (1986) 6, pp. 69-75
Persistent link: https://www.econbiz.de/10001029124
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Challenges and opportunities of new retail horizons in emerging markets : the case of a rising coffee culture in China
Ferreira, Jennifer; Ferreira, Carlos - In: Business horizons 61 (2018) 5, pp. 783-796
Persistent link: https://www.econbiz.de/10011922273
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A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
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Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696