//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Antecedents and consequents of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
594
United States
179
Brand management
52
Markenführung
52
Führungskräfte
43
Betriebsführung
37
Brand
29
Markenartikel
29
Consumer behaviour
23
Konsumentenverhalten
23
Social Web
23
Social web
23
Recht
22
Brand image
19
Internet marketing
19
Markenimage
19
Online-Marketing
19
Strategic management
19
Strategisches Management
19
Managers
18
Beziehungsmarketing
16
Relationship marketing
16
Absatz
15
Betriebsorganisation
14
China
14
Marketing management
14
Marketingmanagement
14
Corporate culture
13
Prognose
13
Theorie
13
Theory
13
Unternehmenskultur
13
Arbeit
12
Ausbildung
12
Gesellschaftsformen
12
Kraftfahrzeug
12
Unternehmer
12
Unternehmung
12
Handel
11
Japan
11
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
650
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
223
Aufsatz in Zeitschrift
223
Interview
7
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
Undetermined
346
English
306
Author
All
Bunke, Harvey C.
8
Gelb, Betsy D.
8
Boone, Louis E.
6
Dalton, Dan R.
6
Farmer, Richard N.
5
Hill, John W.
5
Dalton, Catherine M.
4
Hastings, Robert E.
4
Imberman, Woodruff
4
Kohli, Chiranjeev
4
Lyles, Marjorie A.
4
Berry, Leonard L.
3
Brush, Candida G.
3
Carroll, Archie B.
3
Chastain, Clark E.
3
Cosier, Richard A.
3
Fielden, John S.
3
Fulmer, William E.
3
Goodrich, Jonathan N.
3
Gray, Andrew
3
Gross, Andrew C.
3
Haenlein, Michael
3
Heenan, David A.
3
Hise, Richard T.
3
Jolson, Marvin A.
3
Kaplan, Andreas M.
3
Kovach, Kenneth A.
3
Kurtz, David L.
3
Long, John D.
3
Maines, Laureen A.
3
McNeal, James U.
3
Muczyk, Jan P.
3
Parasuraman, A.
3
Pitt, Leyland F.
3
Rehder, Robert R.
3
Rosen, Benson
3
Strutton, David
3
Waters, L. L.
3
Acito, Frank
2
Adobor, Henry
2
more ...
less ...
Published in...
All
Business horizons
Working paper / National Bureau of Economic Research, Inc.
11,397
NBER working paper series
3,504
The American economic review
2,379
Discussion paper / Centre for Economic Policy Research
1,870
Discussion paper series / IZA
1,817
American journal of agricultural economics
1,543
The journal of finance : the journal of the American Finance Association
1,452
The review of economics and statistics
1,449
The review of financial studies
1,361
NBER Working Paper
1,326
Applied economics
1,204
Working paper
1,194
Journal of business research : JBR
1,176
Economic review
926
IZA Discussion Papers
898
Southern economic journal
887
Journal of banking & finance
884
Economic inquiry : journal of the Western Economic Association International
868
Monthly labor review : MLR
859
Economics letters
857
National tax journal
849
Finance and economics discussion series
847
Journal of financial economics
840
Journal of financial and quantitative analysis : JFQA
807
SpringerLink / Bücher
805
The journal of futures markets
797
Journal of human resources : JHR
773
CESifo working papers
753
Journal of money, credit and banking : JMCB
743
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
689
The journal of law & economics
648
The quarterly journal of economics
642
The journal of brand management : an international journal
640
Challenge
633
American economic journal : a journal of the American Economic Association
603
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
594
European journal of operational research : EJOR
547
more ...
less ...
Source
All
ECONIS (ZBW)
652
Showing
1
-
10
of
652
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
2
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
3
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
4
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
5
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
Saved in:
6
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->