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Business horizons
Journal of business research : JBR
629
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603
International journal of production research
483
Journal of retailing and consumer services
458
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351
Technological forecasting & social change : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
2
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
3
Balancing risk with virtual private networking during a pandemic
Korty, Andrew
;
Calarco, Daniel
;
Spencer, Mark
- In:
Business horizons
64
(
2021
)
6
,
pp. 757-761
Persistent link: https://www.econbiz.de/10013207687
Saved in:
4
Hands-off? : lessons from high-touch professionals about going virtual
Ferguson, Sarah Lord
;
Smith, Claudia
;
Kietzmann, Jan
- In:
Business horizons
65
(
2022
)
3
,
pp. 303-313
Persistent link: https://www.econbiz.de/10013207704
Saved in:
5
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
6
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
7
Solving the crisis of immediacy : how
digital
technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
10
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
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