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Business horizons
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production research
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
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2
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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3
Designing a dangerous unicorn : lessons from the Theranos case
Straker, Karla
;
Peel, Sean
;
Nusem, Erez
;
Wrigley, Cara
- In:
Business horizons
64
(
2021
)
4
,
pp. 525-536
Persistent link: https://www.econbiz.de/10012590517
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4
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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5
Managing our "inner lawyer"
Metzger, Michael B.
- In:
Business horizons
52
(
2009
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003859100
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6
Global managers’ perceptions of cultural competence
Grosse, Christine Über
- In:
Business horizons
54
(
2011
)
4
,
pp. 307-314
Persistent link: https://www.econbiz.de/10009240127
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7
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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8
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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9
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
10
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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