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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10008262189
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A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10008896787
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From competitive advantage to nodal advantage : ecosystem structure and the new five forces that affect prosperity
Kumar, Piyush; Dass, Mayukh; Kumar, Shivina - In: Business horizons 58 (2015) 4, pp. 469-481
Persistent link: https://www.econbiz.de/10011300876
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business horizons 54 (2011) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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Can brand image move upwards after Sideways? A strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business horizons 54 (2011) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10008770498
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The price is right? : guidelines for pricing to enhance profitability
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573
Persistent link: https://www.econbiz.de/10009381878
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Will social media kill branding?
Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
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Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business horizons 50 (2007) 5, pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
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DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun; Kohli, Chiranjeev; Granitz, Neil - In: Business horizons 64 (2021) 5, pp. 599-610
Persistent link: https://www.econbiz.de/10012990351