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Pitt, Leyland F.
10
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5
Kaplan, Andreas M.
5
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3
Campbell, Colin L.
3
Kohli, Chiranjeev
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Business horizons
Journal of business research : JBR
863
SpringerLink / Bücher
437
Journal of retailing and consumer services
393
Industrial marketing management : the international journal for industrial and high-tech firms
390
Technological forecasting & social change : an international journal
278
Journal of strategic marketing
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Journal of marketing management : MM
210
Journal of marketing communications
184
International journal of internet marketing and advertising : IJIMA
175
Journal of marketing
174
The journal of business & industrial marketing
169
European journal of marketing : EJM
161
Information systems research : ISR
161
Journal of the Academy of Marketing Science
161
Springer eBook Collection
156
Tourism management : research, policies, practice
153
International journal of hospitality management
151
Management science : journal of the Institute for Operations Research and the Management Sciences
150
Psychology & marketing
144
Marketing intelligence & planning
143
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
140
The journal of brand management : an international journal
133
Journal of management information systems : JMIS
132
Europäische Hochschulschriften / 5
131
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
119
International journal of technology marketing : IJTMkt
115
The journal of product & brand management
115
Cogent business & management
107
International journal of business information systems : IJBIS
105
Journal of advertising research
104
International journal of advertising : the review of marketing communications
100
Electronic commerce research
99
Journal of travel and tourism marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Journal of marketing management : JMM ; journal of the Academy of Marketing
94
Asia Pacific journal of marketing and logistics
93
Gabler Edition Wissenschaft
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ECONIS (ZBW)
133
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1
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
2
Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.
;
Parise, Salvatore
;
Rollag, Keith
- In:
Business horizons
57
(
2014
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
5
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
6
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
7
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
8
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
9
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
10
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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