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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Strategies for the successful implementation of augmented reality
Berman, Barry; Pollack, Debra - In: Business horizons 64 (2021) 5, pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
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False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean; Ferraro, Carla; Demsar, Vlad; Chandler, Garreth - In: Business horizons 65 (2022) 6, pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
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You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.; Kidder, Deborah L. - In: Business horizons 53 (2010) 5, pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
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The hidden problem of Facebook and social media at work : what if employees start searching for other jobs?
Bizzi, Lorenzo - In: Business horizons 61 (2018) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10011808947
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Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
Van Esch, Patrick; Black, J. Stewart - In: Business horizons 62 (2019) 6, pp. 729-739
Persistent link: https://www.econbiz.de/10012129190
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649