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What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob; Lehnert, Kevin - In: Business horizons 59 (2016) 3, pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Fired for Facebook : using NLRB guidance to craft appropriate social media policies
Schmidt, Gordon B.; O'Connor, Kimberly W. - In: Business horizons 58 (2015) 5, pp. 571-579
Persistent link: https://www.econbiz.de/10011349245
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel; Paniagua, Jordi - In: Business horizons 59 (2016) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
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Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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Helping workers understand and follow social media policies
O'Connor, Kimberly W.; Schmidt, Gordon B.; Drouin, Michelle - In: Business horizons 59 (2016) 2, pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
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The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.; Crittenden, Victoria Lynn; … - In: Business horizons 62 (2019) 2, pp. 259-266
Persistent link: https://www.econbiz.de/10011995699