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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen; Balagué, Christine - In: Business horizons 58 (2015) 3, pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.; Parise, Salvatore; Rollag, Keith - In: Business horizons 57 (2014) 3, pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo; Labban, Alice - In: Business horizons 62 (2019) 4, pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835