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Business horizons
Journal of business research : JBR
492
Technological forecasting & social change : an international journal
262
Journal of retailing and consumer services
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
234
SpringerLink / Bücher
193
Information systems research : ISR
167
International journal of internet marketing and advertising : IJIMA
165
Journal of management information systems : JMIS
135
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Management science : journal of the Institute for Operations Research and the Management Sciences
117
International journal of business information systems : IJBIS
116
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
115
Electronic commerce research
107
Springer eBook Collection
106
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of internet commerce
95
International journal of hospitality management
94
International journal of advertising : the review of marketing communications
92
Management information systems : mis quarterly
90
Psychology & marketing
90
International journal of networking and virtual organisations : IJNVO
87
HMD : Praxis der Wirtschaftsinformatik
85
Journal of marketing communications
83
International journal of electronic marketing and retailing : IJEMR
77
NBER working paper series
77
Discussion papers / CEPR
76
Journal of promotion management : innovations in planning and applied research
75
Cogent business & management
74
Journal of marketing management : MM
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CESifo working papers
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International journal of electronic commerce : IJEC
72
Journal of travel and tourism marketing
72
Journal of marketing
70
Journal of electronic commerce research : JECR
69
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
68
The journal of brand management : an international journal
67
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
110
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110
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1
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
2
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
3
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
4
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
5
You’ve been tagged! (then again, maybe not) : employers and Facebook
Smith, William P.
;
Kidder, Deborah L.
- In:
Business horizons
53
(
2010
)
5
,
pp. 491-499
Persistent link: https://www.econbiz.de/10008655744
Saved in:
6
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
7
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
8
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M.
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
9
Managing information sharing in online communities and marketplaces
Boon, Edward
;
Pitt, Leyland F.
;
Salehi-Sangari, Esmail
- In:
Business horizons
58
(
2015
)
3
,
pp. 347-353
Persistent link: https://www.econbiz.de/10011286497
Saved in:
10
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
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