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Business horizons
Journal of business research : JBR
407
Industrial marketing management : the international journal for industrial and high-tech firms
353
SpringerLink / Bücher
261
Journal of strategic marketing
189
The journal of business & industrial marketing
149
Europäische Hochschulschriften / 5
142
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
138
Journal of marketing
126
Journal of marketing management : MM
125
European journal of operational research : EJOR
116
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Springer eBook Collection
100
Journal of retailing and consumer services
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Gabler Edition Wissenschaft
82
Technological forecasting & social change : an international journal
60
The journal of brand management : an international journal
60
Lehrbuch
59
Springer eBook Collection / Business and Economics
56
Journal of personal selling & sales management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Journal of marketing research : JMR
50
The marketing review
50
Journal of advertising research
49
Journal of business economics : JBE
49
Journal of business ethics : JOBE
49
NBER working paper series
48
International marketing review
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Working paper / National Bureau of Economic Research, Inc.
46
Journal of global marketing
45
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
75
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21
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
22
Bringing new high-technology products to market : six perils awaiting marketers
Dhebar, Anirudh
- In:
Business horizons
59
(
2016
)
6
,
pp. 73-722
Persistent link: https://www.econbiz.de/10011609862
Saved in:
23
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
24
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
25
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
26
How to create a realistic customer journey map
Rosenbaum, Mark S.
;
Losada Otalora, Mauricio
;
Contreras …
- In:
Business horizons
60
(
2017
)
1
,
pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
Saved in:
27
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
28
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
29
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
30
We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric
;
Marchessaux, François
;
Bencherki, Nicolas
- In:
Business horizons
61
(
2018
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
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