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Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn; Faulds, David J. - In: Business horizons 52 (2009) 4, pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong; Collier, David A.; Olsen, Eric O. - In: Business horizons 52 (2009) 2, pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Special issue: Strategic marketing in a changing world
Crittenden, Victoria Lynn (contributor) - 2012
Persistent link: https://www.econbiz.de/10009548157
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Limits to growing customer value : being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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Dual branding strategy for a successful new product launch in China
Pong Yuen Lam; Chan, Annie; Gopaoco, Hannie; Oh, Kevin; … - In: Business horizons 56 (2013) 5, pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Everyday talk and convincing conversations : utilizing strategic internal communication
Omilion-Hodges, Leah M.; Baker, Colin R. - In: Business horizons 57 (2014) 3, pp. 435-445
Persistent link: https://www.econbiz.de/10010359466