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Pitt, Leyland F.
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Business horizons
Journal of business research : JBR
407
Industrial marketing management : the international journal for industrial and high-tech firms
353
SpringerLink / Bücher
261
Journal of strategic marketing
189
The journal of business & industrial marketing
149
Europäische Hochschulschriften / 5
142
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
138
Journal of marketing
126
Journal of marketing management : MM
125
European journal of operational research : EJOR
116
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Springer eBook Collection
100
Journal of retailing and consumer services
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Gabler Edition Wissenschaft
82
Technological forecasting & social change : an international journal
60
The journal of brand management : an international journal
60
Lehrbuch
59
Springer eBook Collection / Business and Economics
56
Journal of personal selling & sales management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Journal of marketing research : JMR
50
The marketing review
50
Journal of advertising research
49
Journal of business economics : JBE
49
Journal of business ethics : JOBE
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NBER working paper series
48
International marketing review
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Working paper / National Bureau of Economic Research, Inc.
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Journal of global marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
75
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51
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
52
When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.
;
Guo, Bin
;
Yin, Eden
- In:
Business horizons
64
(
2021
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
Saved in:
53
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
54
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
55
Referral marketing : harnessing the power of your customers
Berman, Barry
- In:
Business horizons
59
(
2016
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
Saved in:
56
Mindset drives success :
selling
beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
57
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
58
Bidding on new audit clients : avoiding the winner's curse
Blankley, Alan I.
;
MacGregor, Jason E.
;
Mowchan, Michael J.
- In:
Business horizons
64
(
2021
)
1
,
pp. 107-117
Persistent link: https://www.econbiz.de/10012494571
Saved in:
59
Crowdfunding
for the development of smart cities
Carè, Stella
;
Trotta, Annarita
;
Carè, Rosella
; …
- In:
Business horizons
61
(
2018
)
4
,
pp. 501-509
Persistent link: https://www.econbiz.de/10011883558
Saved in:
60
Blockchain tokens and the potential democratization of entrepreneurship and innovation
Chen, Yan
- In:
Business horizons
61
(
2018
)
4
,
pp. 567-575
Persistent link: https://www.econbiz.de/10011883622
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