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Business horizons
Journal of business research : JBR
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SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
277
International journal of advertising : the review of marketing communications
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of hospitality management
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Psychology & marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European Journal of Marketing
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Journal of Consumer Marketing
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Springer eBook Collection
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Electronic commerce research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Industrial marketing management : the international journal for industrial and high-tech firms
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NBER working paper series
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Journal of travel and tourism marketing
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ECONIS (ZBW)
128
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1
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
2
Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching
;
Lin, Tom M. Y.
;
Luarn, Pin
- In:
Business horizons
57
(
2014
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
Saved in:
3
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
4
Guest editors' perspective: Followers, likes, and page clicks : oh my! ; a new frontier for social media in Western Europe
Cravens, Karen S.
;
Oliver, Elizabeth Goad
;
Perryman, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 691-693
Persistent link: https://www.econbiz.de/10010433312
Saved in:
5
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
6
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
7
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
8
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
9
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
10
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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