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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage

Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114

Persistent link: https://www.econbiz.de/10010373184

Responses toward corporate crisis and corporate advertising

Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665

Persistent link: https://www.econbiz.de/10010467257

Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent

Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629

Persistent link: https://www.econbiz.de/10011433573

A model of strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2004

We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target their ads on different consumer segments, a unique...

Persistent link: https://www.econbiz.de/10011401331

An investigation of the success of targeting newspapers and efficiency of advertising in Ireland

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Persistent link: https://www.econbiz.de/10011631924

Economic crisis and its impact on promotion and media in Cyprus

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969

Understanding "native advertising" from the perspective of communication strategies

Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929

Persistent link: https://www.econbiz.de/10011799633

Tell what you want but do not irritate me : a senior perspective about advertising

Loureiro, Sandra Maria Correia - In: Journal of promotion management : JPM 24 (2018) 2, pp. 198-214

Persistent link: https://www.econbiz.de/10011875375

Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia

Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24

Persistent link: https://www.econbiz.de/10003974779