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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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The discovery and use of laws of marketing
Ehrenberg, A. S. C. - In: Journal of advertising research 9 (1969) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
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The neglected use of data
Ehrenberg, A. S. C. - In: Journal of advertising research 7 (1967) 2, pp. 2-7
Persistent link: https://www.econbiz.de/10002116312
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Attitudes and awareness as predictors of market share
Assael, Henry; Day, George S. - In: Journal of advertising research 8 (1968) 4, pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524