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Marketing and the modernization of China
Holton, Richard H. - In: California management review 27 (1985) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10001018642
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Market positioning in high technology
McKenna, Regis - In: California management review 27 (1985) 3, pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; … - In: California management review 63 (2020) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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A better way to manage customer experience : lessons from the Royal Bank of Scotland
Maklan, Stan; Antonetti, Paolo; Whitty, Steve - In: California management review 59 (2017) 2, pp. 92-115
Persistent link: https://www.econbiz.de/10011697214
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Neuromarketing : inside the mind of the consumer
Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
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Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.; Rajan, Bharath; Venkatesan, Rajkumar; … - In: California management review 61 (2019) 4, pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
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Letting the computers take over : using ai to solve marketing problems
Overgoor, Gijs; Chica, Manuel; Rand, William; … - In: California management review 61 (2019) 4, pp. 156-185
Persistent link: https://www.econbiz.de/10012175576
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Managing in the talent economy : the football model for business
Brady, Chris; Bolchover, David; Sturgess, Brian - In: California management review 50 (2007/08) 4, pp. 54-73
Persistent link: https://www.econbiz.de/10003755735
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The emergence and evolution of the multidimensional organization
Strikwerda, J.; Stoelhorst, J. W. - In: California management review 51 (2008/09) 4, pp. 11-31
Persistent link: https://www.econbiz.de/10003897934