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Cases on branding strategies and product development : successes and pitfalls
Best practice der Markenführung
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Ethics in marketing : international cases and perspectives
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Harvard business review : HBR
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Journal of business ethics : JOBE
10
Employer Branding : Arbeitgeber positionieren und präsentieren
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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The journal of brand management : an international journal
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Humanistic management in practice
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Corporate Citizenship in Deutschland : Bilanz und Perspektiven
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Premier reference source
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Brands : interdisciplinary perspectives
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Research
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European journal of marketing : EJM
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Building corporate identity, image and reputation in the digital era
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City branding : theory and cases
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
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Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
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2
Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
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3
Ariika bean bags : a successful brand capable of international expansion?
Hussein, Rania
;
Mostafa, Hend
- In:
Cases on branding strategies and product development : …
,
(pp. 277-297)
.
2015
Persistent link: https://www.econbiz.de/10010504634
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4
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
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5
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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6
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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7
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
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8
Simply food : the crossroads in front of a new-born food brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
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9
Building and development of dairy "Dana" brand
Milović, Boris
- In:
Cases on branding strategies and product development : …
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010504645
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10
The importance of supply chain management in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
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