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~isPartOf:"Cogent business & management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Handayani, Putu Wuri"
~person:"Hollebeek, Linda D."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~subject:"brand personality"
~type_genre:"Article in journal"
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Brand management
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Online retailing
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Werbewirkung
brand personality
Consumer behaviour
55
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15
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Handayani, Putu Wuri
Hollebeek, Linda D.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Quach, Sara
Prentice, Catherine
18
Septianto, Felix
18
Ko, Eunju
17
Park, Jungkun
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Pantano, Eleonora
12
Dwivedi, Yogesh Kumar
11
Mortimer, Gary
11
Cliquet, Gérard
10
Kaur, Puneet
10
Klaus, Philipp
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Gázquez-Abad, Juan Carlos
9
Islam, Tahir
9
Kim, Kyung Hoon
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Bang Nguyen Viet
8
Borges, Adilson
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Carpenter, Jason M.
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Chebat, Jean-Charles
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Dens, Nathalie
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Khan, Imran
8
Kim, Hye-yŏng
8
Ladhari, Riadh
8
Louis, Didier
8
Trinh, Giang
8
Wästlund, Erik
8
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7
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7
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Cogent business & management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
International journal of retail & distribution management
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
37
Psychology & marketing
10
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The service industries journal
3
Australasian marketing journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing management : MM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
57
Showing
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57
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11
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
12
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
13
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
14
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
15
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
16
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
17
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
18
The role of art infusion in enhancing pro-environmental luxury
brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
19
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
20
Brand
competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
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