//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Handayani, Putu Wuri"
~person:"Hollebeek, Linda D."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Kundenintegration
Markenartikel
Mode
Online retailing
Retail trade
Werbewirkung
brand personality
Consumer behaviour
45
Brand management
21
Markenführung
21
Beziehungsmarketing
16
Relationship marketing
16
Brand image
14
Markenimage
14
Brand
12
Kundenzufriedenheit
10
Online-Handel
10
Service quality
9
Advertising effects
7
Fashion
7
Customer engagement
6
Customer integration
6
Emotion
6
Luxury goods
6
Luxusgüter
6
Advertising
5
E-commerce
5
Electronic Commerce
5
Indonesia
5
Indonesien
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Werbung
5
Einzelhandel
4
Atmospherics
3
Brand coolness
3
more ...
less ...
Online availability
All
Undetermined
36
Free
4
Type of publication
All
Article
45
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
46
Conference paper
2
Konferenzbeitrag
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
46
Author
All
Handayani, Putu Wuri
Hollebeek, Linda D.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Prentice, Catherine
18
Septianto, Felix
18
Ko, Eunju
17
Park, Jungkun
17
Thaichon, Park
15
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Lombart, Cindy
12
Dwivedi, Yogesh Kumar
11
Mortimer, Gary
11
Pantano, Eleonora
11
Cliquet, Gérard
10
Kaur, Puneet
10
Klaus, Philipp
10
Otterbring, Tobias
10
Quach, Sara
10
Rana, Nripendra P.
10
Gázquez-Abad, Juan Carlos
9
Islam, Tahir
9
Kim, Kyung Hoon
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Bang Nguyen Viet
8
Borges, Adilson
8
Carpenter, Jason M.
8
Chebat, Jean-Charles
8
Dens, Nathalie
8
Khan, Imran
8
Kim, Hye-yŏng
8
Ladhari, Riadh
8
Louis, Didier
8
Trinh, Giang
8
Wästlund, Erik
8
Babin, Barry J.
7
Bogomolova, Svetlana
7
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
International journal of retail & distribution management
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
35
Psychology & marketing
8
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
4
The journal of product & brand management
4
The journal of services marketing
4
International journal of consumer studies
3
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
11
-
20
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
12
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
13
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
14
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
15
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
16
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
17
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
18
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
19
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
20
The influence of
brand
experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->