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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~person:"Handayani, Putu Wuri"
~person:"Japutra, Arnold"
~person:"Ko, Eunju"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Cognition
Customer satisfaction
Dienstleistungsqualität
Kognition
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
85
Brand management
41
Markenführung
41
Brand image
26
Fashion
26
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26
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25
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25
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92
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92
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Handayani, Putu Wuri
Japutra, Arnold
Ko, Eunju
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Laroche, Michel
32
Septianto, Felix
29
Paul, Justin
21
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Kim, Kyung Hoon
18
Park, Jungkun
18
Chebat, Jean-Charles
17
Cleveland, Mark
17
Dhir, Amandeep
17
Thaichon, Park
17
Richard, Marie-Odile
16
Dens, Nathalie
15
Jebarajakirthy, Charles
15
Pantano, Eleonora
15
Rana, Nripendra P.
15
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Dennis, Charles
13
Gustafsson, Anders
13
Kaur, Puneet
13
Talwar, Shalini
13
Balaji, M. S.
12
Bartikowski, Boris
12
Das, Gopal
12
Klaus, Philipp
12
Kukar-Kinney, Monika
12
Lombart, Cindy
12
Otterbring, Tobias
12
Quach, Sara
12
Sands, Sean
12
Aiello, Gaetano
11
Babin, Barry J.
11
Filieri, Raffaele
11
Lunardo, Renaud
11
Mortimer, Gary
11
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of electronic commerce research : JECR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
4
International marketing review
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
World review of entrepreneurship, management and sustainable development
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
92
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1
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
5
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
6
A cross validation of consumer-based
brand
equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
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