Narrow search
Showing 31 - 40 of 60
Cover Image
The chain of effects from authenticity cues to purchase intention : the role of emotions and restaurant image
Kim, Jong-Hyeong; Song, Hanqun; Youn, Hyewon - In: International journal of hospitality management 85 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241414
Cover Image
Capsule hotels : offering experiential value or perceived as risky by tourists? : an optimum stimulation level model
Chen, Huei-Ju; Wong, Soke Wen; Bilgihan, Anil; Okumus, Fevzi - In: International journal of hospitality management 86 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241480
Cover Image
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Cover Image
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri; Nurahmawati, Rismanti Amalia; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
Cover Image
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Cover Image
The influence of perceived credibility on purchase intention via competence and authenticity
Kim, Jong-Hyeong; Song, Hanqun - In: International journal of hospitality management 90 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012300123
Cover Image
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Cover Image
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Cover Image
Customer responses to food-related attributes in ethnic restaurants
Kim, Jong-Hyeong; Youn, Hyewon; Rao, Yong - In: International journal of hospitality management 61 (2017), pp. 129-139
Persistent link: https://www.econbiz.de/10011646251
Cover Image
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825