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Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
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An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 28 (2022) 5, pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
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The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
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Customer responses to intercultural communication accommodation strategies in hospitality service encounters
Wang, Chen-Ya; Miao, Li; Aattila, Anna S. - In: International journal of hospitality management 51 (2015), pp. 96-104
Persistent link: https://www.econbiz.de/10011413951
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Complaints and resolutions in a peer-to-peer business model
Moon, Hyoungeun; Wei, Wei; Miao, Li - In: International journal of hospitality management 81 (2019), pp. 239-248
Persistent link: https://www.econbiz.de/10012128338
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Customer responses to food-related attributes in ethnic restaurants
Kim, Jong-Hyeong; Youn, Hyewon; Rao, Yong - In: International journal of hospitality management 61 (2017), pp. 129-139
Persistent link: https://www.econbiz.de/10011646251
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923