//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Veloutsou, Cleopatra"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Bibliometrie"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrie
Cognition
Customer satisfaction
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
63
Brand management
18
Markenführung
18
Brand image
14
Markenimage
14
Cultural identity
12
Globalisierung
12
Globalization
12
International marketing
12
Kulturelle Identität
12
Advertising effects
11
Welt
11
Werbewirkung
11
World
11
Brand
9
Advertising
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Culture
5
Emotion
5
Ethnic group
5
Ethnische Gruppe
5
Indonesia
5
Indonesien
5
Online-Handel
5
Product Placement
5
Product placement
5
Internet
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Acculturation
3
more ...
less ...
Online availability
All
Undetermined
35
Free
5
Type of publication
All
Article
64
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
65
Author
All
Diehl, Sandra
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Veloutsou, Cleopatra
Verhoef, Peter C.
Ko, Eunju
43
Cleveland, Mark
22
Diamantopoulos, Adamantios
18
Kim, Kyung Hoon
18
Septianto, Felix
16
Valette-Florence, Pierre
16
Woodside, Arch G.
16
Filieri, Raffaele
14
Bartikowski, Boris
13
Christodoulides, George
13
Dwivedi, Yogesh Kumar
13
Richard, Marie-Odile
13
Kukar-Kinney, Monika
12
Seo, Yuri
12
Shukla, Paurav
12
Teng, Lefa
12
Balaji, M. S.
11
Dens, Nathalie
11
Gustafsson, Anders
11
Paul, Justin
11
Wiedmann, Klaus-Peter
11
Aiello, Gaetano
10
Chebat, Jean-Charles
10
Das, Gopal
10
Lim, Weng Marc
10
Loureiro, Sandra Maria Correia
10
McLean, Graeme J.
10
Merchant, Altaf
10
Wang, Cheng Lu
10
Yi, Youjae
10
Babin, Barry J.
9
Beatty, Sharon E.
9
Flavián Blanco, Carlos
9
Geuens, Maggie
9
Grewal, Dhruv
9
Gupta, Suraksha
9
Sharma, Piyush
9
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
World review of entrepreneurship, management and sustainable development
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International advertising and communication : current insights and empirical findings
2
International business review : the official journal of the European International Business Academy
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Athens journal of business & economics : AJBE
1
Cross-cultural and critical perspectives on brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Brand
relationships through
brand
reputation and
brand
tribalism
Veloutsou, Cleopatra
;
Moutinho, Luiz
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
Saved in:
3
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
4
The consumer-based
brand
equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
8
On the antipodes of love and hate : the conception and measurement of
brand
polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
10
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->