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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"The journal of brand management : an international journal"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Pelsmacker, Patrick de"
~person:"Smit, Edith G."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
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Online retailing
brand personality
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27
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13
Markenführung
13
Advertising effects
9
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9
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Handayani, Putu Wuri
Kim, Kyung Hoon
Pelsmacker, Patrick de
Smit, Edith G.
Verhoef, Peter C.
Ko, Eunju
18
Dens, Nathalie
11
Sung, Yongjun
8
Christodoulides, George
7
Johnson, Lester W.
6
Moschis, George P.
6
Powell, Shaun M.
6
Zarantonello, Lia
6
Aiello, Gaetano
5
Baxter, Stacey M.
5
Chun, Eunha
5
Cleveland, Mark
5
Ilicic, Jasmina
5
Keller, Kevin Lane
5
Kim, Juran
5
Kulczynski, Alicia
5
Magnusson, Peter
5
Michaelidou, Nina
5
Van Dat Tran
5
Wiedmann, Klaus-Peter
5
Bae, Joonheui
4
Chang, Chun-Tuan
4
Chung, Christina
4
Diamantopoulos, Adamantios
4
Donvito, Raffaele
4
Fetscherin, Marc
4
Grappi, Silvia
4
He, Jiaxun
4
Hennigs, Nadine
4
Iglesias, Oriol
4
Islam, Tahir
4
Kapferer, Jean-Noël
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
The journal of brand management : an international journal
Journal of business research : JBR
15
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing
6
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of interactive marketing
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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ECONIS (ZBW)
28
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date (oldest first)
1
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
4
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
5
Introducing COBRAs : exploring motivations for
brand
-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
Saved in:
6
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
10
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
1
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