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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Diehl, Sandra"
~person:"Donthu, Naveen"
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
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Consumer behaviour
64
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Diehl, Sandra
Donthu, Naveen
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
42
Kim, Kyung Hoon
19
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Chebat, Jean-Charles
11
Aiello, Gaetano
10
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Septianto, Felix
10
Teng, Lefa
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Dens, Nathalie
9
Filieri, Raffaele
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Gupta, Suraksha
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Merchant, Altaf
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Seo, Yuri
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Veloutsou, Cleopatra
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Wiedmann, Klaus-Peter
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Dennis, Charles
7
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7
Liu, Martin J.
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
18
Journal of retailing
10
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Psychology & marketing
6
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of marketing theory and practice
3
Marketing letters : a journal of research in marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International advertising and communication : current insights and empirical findings
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
Journal of service management
2
Journal of service research
2
Journal of service research : JSR
2
MSI reports : working paper series
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ECONIS (ZBW)
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11
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
12
Strategic
brand
management : archetypes for managing brands through paradoxes
Högström, Claes
;
Gustafsson, Anders
;
Tronvoll, Bård
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 391-404
Persistent link: https://www.econbiz.de/10010472558
Saved in:
13
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
14
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
15
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
16
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
17
The use of electrodermal activity (EDA) measurement to understand consumer emotions : a literature review and a call for action
Caruelle, Delphine
;
Gustafsson, Anders
;
Shams, Poja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 146-160
Persistent link: https://www.econbiz.de/10012104948
Saved in:
18
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
19
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
20
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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