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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Consumer behaviour
Customer satisfaction
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Online retailing
brand personality
Konsumentenverhalten
56
Online-Handel
10
Advertising effects
9
Brand management
9
Cultural identity
9
Globalisierung
9
Globalization
9
Kulturelle Identität
9
Markenführung
9
Werbewirkung
9
Welt
8
World
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Electronic Commerce
7
International marketing
7
Internationales Marketing
7
Brand image
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Einzelhandel
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Food retailing
6
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6
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Brand
5
Culture
5
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5
Markenartikel
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Marketingmanagement
5
Product Placement
5
Product placement
5
Vertriebsweg
5
Advertising
4
Beziehungsmarketing
4
Emotion
4
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4
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4
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56
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4
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4
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2
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56
Author
All
Campo, Katia
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
40
Grewal, Dhruv
18
Kim, Kyung Hoon
18
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Kukar-Kinney, Monika
13
Bartikowski, Boris
12
Chebat, Jean-Charles
12
Roggeveen, Anne L.
12
Septianto, Felix
12
Aiello, Gaetano
11
Balaji, M. S.
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Oppewal, Harmen
10
Seo, Yuri
10
Beatty, Sharon E.
9
Gustafsson, Anders
9
Mattila, Anna S.
9
Merchant, Altaf
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Burton, Scot
8
Choi, Jeonghye
8
Donthu, Naveen
8
Geuens, Maggie
8
Gupta, Suraksha
8
Nordfält, Jens
8
Paul, Justin
8
Taylor, Charles Raymond
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
ERIM report series research in management
6
Journal of electronic commerce research : JECR
6
Journal of retailing and consumer services
6
Journal of marketing communications
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
MO
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
KUL Working Paper
2
Marketing and multicultural diversity
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper / Center for Economic Research, Tilburg University
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
56
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
3
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
10
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
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