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Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia

Handayani, Putu Wuri; Nurahmawati, Rismanti Amalia; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 425-439

Persistent link: https://www.econbiz.de/10012287140

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948

Persistent link: https://www.econbiz.de/10011644535

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers

Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110

Persistent link: https://www.econbiz.de/10011710586

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumers' acceptance of social commerce during COVID-19 lockdown

Sheikh, Zaryab; Ghaffar, Abdul; Islam, Tahir; Sheikh, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 210-230

Persistent link: https://www.econbiz.de/10014251313

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944