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implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
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During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …
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The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self … empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …
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Drone delivery is an emerging service at the early adoption stage. It is imperative to understand what it takes for the public to accept such emerging services. This study asks what mechanism influences people's switching intention in e-commerce drone delivery services. A 7 points Likert scale...
Persistent link: https://www.econbiz.de/10014433857
This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...
Persistent link: https://www.econbiz.de/10014441944
Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country. First, this research asks how upscale hotels' servicescapes influence customer engagement...
Persistent link: https://www.econbiz.de/10014425864