Similar Search Results

The influence of augmented reality on e-commerce : a case study on fashion and beauty products

Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20

implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …

Persistent link: https://www.econbiz.de/10014504942

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Smells like me : personality and perfume choice

Janssens, Wim; Pelsmacker, Patrick de - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 465-480

Persistent link: https://www.econbiz.de/10003863678

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery

Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171

Persistent link: https://www.econbiz.de/10012549612

Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia

Handayani, Putu Wuri; Nurahmawati, Rismanti Amalia; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 425-439

Persistent link: https://www.econbiz.de/10012287140

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://www.econbiz.de/10011887351

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Predicting luxury purchases : a new comprehensive framework and research roadmap

Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26

The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...

Persistent link: https://www.econbiz.de/10014536205