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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers

Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110

Persistent link: https://www.econbiz.de/10011710586

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://www.econbiz.de/10011887351

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Smells like me : personality and perfume choice

Janssens, Wim; Pelsmacker, Patrick de - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 465-480

Persistent link: https://www.econbiz.de/10003863678

Effect of skepticism and message abstractness on cause-related marketing campaign evaluation : the mediating role of message engagement

Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-18

Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...

Persistent link: https://www.econbiz.de/10012643714

Emotive contents and heuristic cues regarding skeptical consumers

Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-24

engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies' cause …

Persistent link: https://www.econbiz.de/10012621967

Influence of sustainable marketing activities on customer equity

Sun, Yang; Ko, Eunju - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 270-283

Persistent link: https://www.econbiz.de/10011594183

SNS users' para-social relationships with celebrities : social media effects on purchase intentions

Kim, Hyojin; Ko, Eunju; Kim, Juran - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10011407175