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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

The influence of consumers' self-concept and perceived value on sustainable fashion

Jeong, Dayun; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 511-525

Persistent link: https://www.econbiz.de/10012622603

A decision model development for crowdsourcing in the fashion industry

Chun, Eunha; Song, Sangah; Ko, Eunju - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 411-425

Persistent link: https://www.econbiz.de/10010438486

Which content types increase participation in fashion social platforms?

Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313

Persistent link: https://www.econbiz.de/10010408104

Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"

Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452

Persistent link: https://www.econbiz.de/10012549101

The role of brand experience on brand equity : mediating effect of authenticity in new luxury fashion brands

Amer, Sally Mohamed; Elshimy, Amany Ahmed; Abo El Ezz, … - In: Cogent business & management 10 (2023) 3, pp. 1-22

The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored …, considering the rising relevance of new luxury fashion brand authenticity and its advantages for practitioners. We used a self … empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity …

Persistent link: https://www.econbiz.de/10014505293

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597