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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ng, Mark"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Mode"
~subject:"Online retailing"
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Customer satisfaction
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Online retailing
Consumer behaviour
16
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16
Fashion
7
Social Web
6
Social web
6
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
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purchase intention
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Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Ng, Mark
Pelsmacker, Patrick de
Verhoef, Peter C.
Kim, Kyung Hoon
5
Chun, Eunha
3
Ding Hooi Ting
3
Handayani, Putu Wuri
3
Maziriri, Eugine Tafadzwa
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Van Dat Tran
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Makanyeza, Charles
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Muhammad Asghar Ali
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Nguyen Ngoc Quang
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Patrisia, Dina
2
Silaban, Pantas H.
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Silalahi, Andri Dayarana K.
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Simanjuntak, Megawati
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Song, Sangah
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1
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Cogent business & management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
16
Journal of retailing and consumer services
10
Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The service industries journal
2
Advances in culture, tourism and hospitality research
1
E-business : state of the art of ICT based challenges and solutions
1
Emerald insight
1
European management journal
1
Handbook of strategic e-business management
1
International journal of advertising : the review of marketing communications
1
International journal of business performance management
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of consumer marketing
1
Tourism and hospitality research : THR
1
Tourism sensemaking : strategies to give meaning to experience
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Universia business review : UBR
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ECONIS (ZBW)
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
6
A decision model development for crowdsourcing in the
fashion
industry
Chun, Eunha
;
Song, Sangah
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 411-425
Persistent link: https://www.econbiz.de/10010438486
Saved in:
7
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
10
Age and gender differences : understanding mature online users with the online purchase intention model
Law, Monica
;
Ng, Mark
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10011594180
Saved in:
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