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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing communications"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Robinson, Jennifer A."
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Customer satisfaction
Konsumentenverhalten
Mode
Online retailing
Relationship marketing
Consumer behaviour
15
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Werbewirkung
5
Advertising
4
Beziehungsmarketing
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Brand management
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Markenführung
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Online-Handel
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Robinson, Jennifer A.
Verhoef, Peter C.
Muehling, Darrel D.
6
Noort, Guda van
5
Pauwels, Koen
5
Um, Nam-Hyun
5
Van Dat Tran
5
Bellman, Steven
4
Flavián Blanco, Carlos
4
Hoffman, Donna L.
4
Kim, Soojung
4
Labrecque, Lauren I.
4
Novak, Thomas P.
4
Schultz, Don E.
4
Varan, Duane
4
Wright, Len Tiu
4
Bae, Mikyeung
3
Bailey, Ainsworth Anthony
3
Bang Nguyen Viet
3
Bijmolt, Tammo H. A.
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Dens, Nathalie
3
Ding Hooi Ting
3
Dodoo, Naa Amponsah
3
Eigenraam, Anniek W.
3
Handayani, Putu Wuri
3
Hofacker, Charles F.
3
Jibril, Abdul Bashiru
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Majeed, Mohammed
3
Makanyeza, Charles
3
Malthouse, Edward C.
3
Maziriri, Eugine Tafadzwa
3
Mostafa, Mohamed M.
3
Muralidharan, Sidharth
3
Pentina, Iryna
3
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Cogent business & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing communications
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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ECONIS (ZBW)
15
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11
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
12
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
13
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
14
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
15
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
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