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The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approaches. Women buyer market for financial products is an untapped yet promising segment, however,...
Persistent link: https://www.econbiz.de/10012643079
The purpose of the study attempts to assess consumer reactions by classifying anthropomorphized messages according to the authenticity of a human brand with which they are associated. And also the study to investigate the causal relationship between attributions of human brand and consumer-brand...
Persistent link: https://www.econbiz.de/10012652911
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses...
Persistent link: https://www.econbiz.de/10014433696
customer satisfaction and loyalty at Waroeng Steak Restaurants in DKI Jakarta. This research design is descriptive and … significant effect on customer satisfaction but have no significant effect on customer loyalty, brand image has a significant … effect on customer satisfaction but has no significant effect on customer loyalty; product quality has a significant effect …
Persistent link: https://www.econbiz.de/10014505809
image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data … brand loyalty. This research helps to develop an insight about the most important factor having an impact on the brand …
Persistent link: https://www.econbiz.de/10014433771
brand loyalty, brand identification, trust, brand personality and brand awareness are the variables that have a greatest …
Persistent link: https://www.econbiz.de/10012036305
Ghana, focusing on their relationship with stakeholder engagement, customer loyalty, brand equity, and financial performance …, customer loyalty significantly mediates DESG and brand equity, and the combination of stakeholder engagement and customer … loyalty jointly and significantly mediates the relationship between DESG and brand equity. Furthermore, DESG and brand equity …
Persistent link: https://www.econbiz.de/10014503324
While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In … retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses … retail experience innovation from the perspective of marketing innovation and technological innovation perspectives to …
Persistent link: https://www.econbiz.de/10012668881
Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that influence customer decision making in purchasing...
Persistent link: https://www.econbiz.de/10014429178
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …
Persistent link: https://www.econbiz.de/10012621959