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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
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Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270647
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.; Bizarrias, Flávio Santino; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014321486