Similar Search Results

Building relationships with customers - a first step towards (mass-) customization of products and services

Grether, Mark - 1996

Although new technologies are still at a rudimentary stage, they are the foundation of an emerging generation of information systems which will change the traditional mass-marketing approach ...

Persistent link: https://www.econbiz.de/10005840509

Erfolgsfaktor in dynamischen Märkten: Aktives Management von Kundenbeziehungen

Böcker, Jens - 2000

Vorliegendes Dokument untersucht die Gestaltung von Kundenbeziehungen zur Sicherung langfristiger zufriedenerer und loyaler Kunden.

Persistent link: https://www.econbiz.de/10005840514

Konzeptionelle Grundlagen des elektronischenKundenbeziehungsmanagements

Eggert, Andreas - 2001

Vorliegendes Arbeitspapier beschäftigt sich den konzeptionellen Grundlagen des elektronischen Kundenbeziehungsmanagements.

Persistent link: https://www.econbiz.de/10005840515

Do the roles of switching barriers on customer loyalty vary for different types of hotels?

Zhang, Hanqin Qiu; Ye, Haobin; Bai, Billy; Wang, Wei Heng - In: International journal of hospitality management 46 (2015), pp. 89-98

Persistent link: https://www.econbiz.de/10011301991

The cross-impact of network externalities on relationship quality in exhibition sector

Lai, Ivan K. W. - In: International journal of hospitality management 48 (2015), pp. 52-67

Persistent link: https://www.econbiz.de/10011341601

CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction

Martínez, Patricia; Rodríguez del Bosque, Ignacio A. - In: International journal of hospitality management 35 (2013), pp. 89-99

Persistent link: https://www.econbiz.de/10010225848

The effects of transaction-specific satisfactions and integrated satisfaction on customer loyalty

Gao, Bo Wendy; Lai, Ivan K. W. - In: International journal of hospitality management 44 (2015), pp. 38-47

Persistent link: https://www.econbiz.de/10010501241

Linking service quality, customer satisfaction and loyalty in casinos, does membership matter?

Dong, Shi Yong; Prentice, Catherine; He, Wei - In: International journal of hospitality management 40 (2014), pp. 81-91

Persistent link: https://www.econbiz.de/10010388587

Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior

Tajeddini, Kayhan; Mostafa Rasoolimanesh, S.; Gamage, … - In: International journal of hospitality management 96 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012585666

Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth

Leal, Catarina Correia; Ferreira, Aristides Isidoro - In: International journal of hospitality management 91 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012389826