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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
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Corporate communications : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Journal of business research : JBR
9
Journal of communication management : an international journal
8
International journal of internet marketing and advertising : IJIMA
5
The journal of business & industrial marketing
4
Central European business review : CEBR
3
International journal of contemporary hospitality management
3
Journal of internet commerce
3
Journal of marketing communications
3
Administrative Sciences : open access journal
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Business and Economic Research : BER
2
Corporate reputation review : an international journal
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
EBL-Schweitzer
2
Entrepreneurial business and economics review : EBER
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Journal of strategic marketing
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Palgrave Studies of Public Sector Management in Africa
2
Springer eBook Collection
2
Strategic corporate communication in the digital age
2
Technological forecasting & social change : an international journal
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
essentials
2
...for dummies
1
Advances in healthcare information systems and administration (AHISA) book series
1
Advances in library and information science (ALIS) book series
1
African journal of science, technology, innovation & development : AJSTID
1
Age of access? - Grundfragen der Informationsgesellschaft
1
An advertising age book
1
Baltic Journal of Economic Studies
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
2
How large companies react to negative Facebook comments
Dekay, Sam H.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 289-299
Persistent link: https://www.econbiz.de/10009621670
Saved in:
3
Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline
Pang, Augustine
;
Nasrath Begam, Abdul Hassan
;
Chong, …
- In:
Corporate communications : an international journal
19
(
2014
)
1
,
pp. 96-118
Persistent link: https://www.econbiz.de/10010250504
Saved in:
4
An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
5
How social media applications affect B2B
communication
and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
6
Sharing is the name of the game : exploring the role of social media
communication
practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
7
Online versus offline promotional
communication
: evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
8
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
9
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
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