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Customer value : theory, research, and practice
Woodside, Arch G.; Golfetto, Francesca; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 3-25). 2009
Persistent link: https://www.econbiz.de/10003826391
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Intangible value in buyer-seller relationships
Baxter, Roger - In: Creating and managing superior customer value, (pp. 27-98). 2009
Persistent link: https://www.econbiz.de/10003826393
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Final customers' value in business networks
Henneberg, Stephan; Mouzas, Stefanos - In: Creating and managing superior customer value, (pp. 99-127). 2009
Persistent link: https://www.econbiz.de/10003826396
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Functions, trust, and value in business relationships
Ritter, Thomas; Walter, Achim - In: Creating and managing superior customer value, (pp. 129-146). 2009
Persistent link: https://www.econbiz.de/10003826399
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Customer value metrics
Busacca, Bruno; Costabile, Michele; Ancarani, Fabio - In: Creating and managing superior customer value, (pp. 149-204). 2009
Persistent link: https://www.econbiz.de/10003826406
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Total cost of ownership and customer value in business markets
Herrera Piscopo, Gabriela; Johnston, Wesley J.; … - In: Creating and managing superior customer value, (pp. 205-220). 2009
Persistent link: https://www.econbiz.de/10003826407
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Linking customer value to customer share in business relationships
Ulaga, Wolfgang; Eggert, Andreas - In: Creating and managing superior customer value, (pp. 221-247). 2009
Persistent link: https://www.econbiz.de/10003826408
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Creating superior value through network offerings
Cova, Bernard; Salle, Robert - In: Creating and managing superior customer value, (pp. 317-342). 2009
Persistent link: https://www.econbiz.de/10003826414
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Competence-based value framing for business-to-business customers
Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - In: Creating and managing superior customer value, (pp. 343-377). 2009
Persistent link: https://www.econbiz.de/10003826497
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas - In: Creating and managing superior customer value, (pp. 381-448). 2009
Persistent link: https://www.econbiz.de/10003826502