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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Design thinking impact on value creation and value capture on innovation projects
Silva, Gabriel Delage e; Zancul, Eduardo de Senzi - In: Creativity and innovation management 32 (2023) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10014336031
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar; Anand, Sandip; Paul, Arun Kumar - In: The journal of business & industrial marketing 37 (2022) 3, pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
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Outbound knowledge transfer in high-tech small firms : the role of process innovation and development cost
De Jong, Jeroen P. J.; Turro, Andreu - In: Creativity and innovation management 31 (2022) 3, pp. 479-491
Persistent link: https://www.econbiz.de/10013426108
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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10011564319