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Research anthology on business strategies, health factors, and ethical implications in sports and Esports

Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021

"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

Persistent link: https://www.econbiz.de/10012384541

Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 1

Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021

Persistent link: https://www.econbiz.de/10012492843

Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 2

Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021

Persistent link: https://www.econbiz.de/10012492844

Marketing communication strategies and consumer financial decision making : the role of national culture

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

The influence of "influencer marketing" on YouTube influencers

Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219

Persistent link: https://www.econbiz.de/10012512747

New approaches for innovative business in the era of internet marketing and advertising

Tsekouropoulos, Georgios (ed.); Canavari, Maurizio (ed.) - 2019

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The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

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Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

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Integrating marketing communications : new findings, new lessons, and new ideas

Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145

Persistent link: https://www.econbiz.de/10011621583

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889