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~isPartOf:"Critical marketing : issues in contemporary marketing"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"The Routledge companion to identity and consumption"
~person:"Bagozzi, Richard P."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~person:"Springer, Christiane"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Bagozzi, Richard P.
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Springer, Christiane
Brownlie, Douglas
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Critical marketing : issues in contemporary marketing
Customer Experience : Forum Dienstleistungsmanagement
The Routledge companion to identity and consumption
Consumer behavior analysis : (a) rational approach to consumer choice
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Handbook of brand relationships
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Das Discount-Phänomen : eine 360-Grad-Betrachtung
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Digital marketing : global strategies from the world's leading experts
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of Islamic marketing
1
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ECONIS (ZBW)
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
2
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
3
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
4
Death styles and the ideal self
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla A.
;
Belk, …
- In:
The Routledge companion to identity and consumption
,
(pp. 315-324)
.
2013
Persistent link: https://www.econbiz.de/10009700273
Saved in:
5
Shared possessions
Belk, Russell W.
;
Llamas, Rosa
- In:
The Routledge companion to identity and consumption
,
(pp. 265-272)
.
2013
Persistent link: https://www.econbiz.de/10009700279
Saved in:
6
Social influence and the self
Bagozzi, Richard P.
- In:
The Routledge companion to identity and consumption
,
(pp. 255-264)
.
2013
Persistent link: https://www.econbiz.de/10009700280
Saved in:
7
Conflicting selves and the role of possessions : a process view of transgenders' self-identity conflict
Ruvio, Ayalla A.
;
Belk, Russell W.
- In:
The Routledge companion to identity and consumption
,
(pp. 141-148)
.
2013
Persistent link: https://www.econbiz.de/10009700303
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