Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Critical marketing : issues in contemporary marketing"
~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"The Routledge companion to identity and consumption"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marketingtheorie
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
45
Personality psychology
15
Persönlichkeitspsychologie
15
Event marketing
8
Event-Marketing
8
Brand
5
Markenartikel
5
Marketing theory
4
Relationship marketing
3
Consumer society
2
Frauen
2
Konsumgesellschaft
2
Messe
2
Trade fair
2
Women
2
Aesthetics
1
Behaviour
1
Big event
1
Bioeconomics
1
Bioökonomik
1
Brand management
1
Children
1
Chirurgie
1
Cultural identity
1
Cultural sociology
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
E-commerce
1
Einzelhandel
1
Elderly people
1
Electronic Commerce
1
Emotion
1
Environmental consciousness
1
Event sector
1
Großveranstaltung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Festschrift
Reprint
Aufsatz im Buch
46
Systematic review
1
Übersichtsarbeit
1
Language
All
English
38
German
8
Author
All
Belk, Russell W.
3
Brownlie, Douglas
2
Ermer, Beatrice
2
Hirschman, Elizabeth Caldwell
2
Kirchgeorg, Manfred
2
O'Shaughnessy, John
2
Ruvio, Ayalla A.
2
Shrum, L. J.
2
Tadajewski, Mark
2
Antorini, Yun Mi
1
Askegaard, Søren
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bartl, Christopher
1
Benkenstein, Martin
1
Beruchashvili, Mariam
1
Bettman, James R.
1
Block, Lauren G.
1
Bruhn, Manfred
1
Caldwell, Marylouise
1
Carpenter, Stephanie M.
1
Chaplin, Lan Nguyen
1
Curth, Susanne
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Dobscha, Susan
1
Drengner, Jan
1
Duffy, Deirdre
1
Dunn, Lea
1
Escalas, Jennifer Edson
1
Fitzsimons, Gavan J.
1
Galinsky, Adam D.
1
Georgi, Dominik
1
Ger, Güliz
1
Giese, Andreas
1
Gouthier, Matthias
1
Gröppel-Klein, Andrea
1
Hadwich, Karsten
1
Hogg, Margaret K.
1
Jahn, Steffen
1
more ...
less ...
Published in...
All
Critical marketing : issues in contemporary marketing
Customer Experience : Forum Dienstleistungsmanagement
The Routledge companion to identity and consumption
Handbook of consumer psychology
42
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
Journal of business research : JBR
21
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Brands and branding
16
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Enhancing knowledge development in marketing ; Vol. 21
12
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The
brand
is "me" : exploring the effect of self-
brand
connections on processing
brand
information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
Saved in:
2
Brand
relationships and self
Swaminathan, Vanitha
;
Monga, Alokparna Basu
- In:
The Routledge companion to identity and consumption
,
(pp. 357-365)
.
2013
Persistent link: https://www.econbiz.de/10009700269
Saved in:
3
Self-extension,
brand
community, and user innovation
Antorini, Yun Mi
;
Muñiz, Albert M.
- In:
The Routledge companion to identity and consumption
,
(pp. 283-291)
.
2013
Persistent link: https://www.econbiz.de/10009700277
Saved in:
4
Self-
brand
connections in children : development from childhood to adolescence
John, Deborah Roedder
;
Chaplin, Lan Nguyen
- In:
The Routledge companion to identity and consumption
,
(pp. 177-186)
.
2013
Persistent link: https://www.econbiz.de/10009700291
Saved in:
5
Adolescent consumption and the pursuit of "cool"
Wooten, David B.
;
Mourey, James A.
- In:
The Routledge companion to identity and consumption
,
(pp. 169-176)
.
2013
Persistent link: https://www.econbiz.de/10009700293
Saved in:
6
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
7
Konzeptionalisierung und Messung der Online Customer-to-Customer Experience
Mink, Moritz
;
Georgi, Dominik
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 185-201)
.
2012
Persistent link: https://www.econbiz.de/10009549629
Saved in:
8
Customer Experiences, Kundenbegeisterung und Service Excellence : die Spezifikation DIN SPEC 77224
Gouthier, Matthias
;
Giese, Andreas
;
Bartl, Christopher
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 63-83)
.
2012
Persistent link: https://www.econbiz.de/10009549642
Saved in:
9
Brands Lands : Inszenierung begehbarer Erlebniswelten für den Kunden
Kirchgeorg, Manfred
;
Springer, Christiane
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 295-316)
.
2012
Persistent link: https://www.econbiz.de/10009550142
Saved in:
10
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
