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Advertising decision rules for market share models
Weinberg, Charles B. - In: Decision sciences : DS 6 (1975), pp. 25-36
Persistent link: https://www.econbiz.de/10002985053
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A consumer- versus firm-level analysis of advertising effectiveness : implications for model building
Winer, Russell S. - In: Decision sciences : DS 10 (1979) 4, pp. 547-561
Persistent link: https://www.econbiz.de/10003021486
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Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965
Turner, Ronald E.; Wiginton, John C. - In: Decision sciences : DS 7 (1976) 3, pp. 496-509
Persistent link: https://www.econbiz.de/10002932826
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Implications of a modal-delayed distributed lag response to advertising expenditure
Mann, Don H. - In: Decision sciences : DS 6 (1975), pp. 646-661
Persistent link: https://www.econbiz.de/10002423659
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Using an uncertainty model to assess sales response to advertising
Farley, John U.; Tapiero, Charles S. - In: Decision sciences : DS 12 (1981) 3, pp. 441-455
Persistent link: https://www.econbiz.de/10002140500
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Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.; Weiss, Doyle L. - In: Decision sciences : DS 6 (1975), pp. 471-481
Persistent link: https://www.econbiz.de/10002963312