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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia; Mueller, Claudia - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun; Johnson, Kim K. P. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816