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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
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Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun; Johnson, Kim K. P. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
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Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia; Yagüe Guillén, María Jésus - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 146-169
Persistent link: https://www.econbiz.de/10010519623