//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of marketing : EJM"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
379
Brand management
99
Markenführung
99
Brand image
84
Markenimage
84
Brand
76
Markenartikel
76
Beziehungsmarketing
54
Relationship marketing
54
Advertising effects
37
Werbewirkung
37
Kundenzufriedenheit
34
Emotion
32
Einzelhandel
31
Retail trade
31
Marketing management
29
Marketingmanagement
29
Advertising
26
Großbritannien
25
Werbung
25
Dienstleistungsqualität
24
Service quality
24
United Kingdom
24
Viral marketing
22
Virales Marketing
22
Personality psychology
20
Persönlichkeitspsychologie
20
Theorie
18
Theory
18
USA
18
United States
18
Internet marketing
17
Online-Marketing
16
Social Web
16
Social web
16
Online-Handel
14
Preismanagement
14
more ...
less ...
Online availability
All
Undetermined
109
Free
27
Type of publication
All
Article
349
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
349
Aufsatz in Zeitschrift
349
Arbeitspapier
31
Working Paper
31
Graue Literatur
24
Non-commercial literature
24
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
380
Author
All
Franses, Philip Hans
7
Verhoef, Peter C.
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Donkers, Bas
4
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Agatz, Niels
3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Dellaert, Benedict G. C.
3
Drennan, Judy
3
Fok, Dennis
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
more ...
less ...
Institution
All
Erasmus Research Institute of Management
7
Published in...
All
ERIM report series research in management
European journal of marketing : EJM
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,943
International journal of consumer studies
770
International journal of hospitality management
723
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
433
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
393
NBER Working Paper
381
Journal of fashion marketing and management
379
The journal of brand management : an international journal
361
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
322
Journal of travel and tourism marketing
317
Journal of marketing management : MM
309
Journal of retailing
306
International journal of retail & distribution management
304
Cogent business & management
303
SpringerLink / Bücher
299
Tourism management : research, policies, practice
297
Journal of marketing
296
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
268
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
247
more ...
less ...
Source
All
ECONIS (ZBW)
380
Showing
1
-
10
of
380
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
3
Shame or pride? : the moderating role of self-construal on moral judgements concerning
fashion
counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
4
Exploring
brand
associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
5
Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
Saved in:
6
Countering negative country-of-origin effects : the role of evaluation
mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
7
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
8
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
9
Alternative panel models to evaluate the store
brand
market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
10
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->