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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Haruvy, Ernan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
40
Markenführung
7
Advertising effects
5
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Werbewirkung
5
Beziehungsmarketing
4
Customer satisfaction
4
Kundenzufriedenheit
4
Lebensverlauf
4
Life course
4
Advertising
3
Bio-Lebensmittel
3
Brand
3
Consumer behavior
3
Cultural identity
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenartikel
3
Market segmentation
3
Online retailing
3
Online-Handel
3
Organic food
3
Product Placement
3
Product placement
3
Schweden
3
Sweden
3
Target group
3
Theorie
3
Theory
3
Welt
3
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41
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2
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41
Author
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Haruvy, Ernan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Ko, Eunju
18
Grewal, Dhruv
13
Hyun, Sunghyup Sean
11
Hwang, Jinsoo
10
Law, Chun Hung Roberts
10
Kim, Kyung Hoon
9
Kim, Jinkyung Jenny
8
Dens, Nathalie
7
Kim, Insin
7
Kim, Wansoo
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Breugelmans, Els
6
Campo, Katia
6
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Aiello, Gaetano
5
Blut, Markus
5
Burton, Scot
5
Christodoulides, George
5
Chua, Bee-Lia
5
Chun, Eunha
5
Cleveland, Mark
5
Kim, Juran
5
Kozak, Metin
5
Magnusson, Peter
5
Qu, Hailin
5
Smit, Edith G.
5
Bae, Joonheui
4
Biswas, Abhijit
4
Chang, Chun-Tuan
4
Diamantopoulos, Adamantios
4
Eisend, Martin
4
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
37
Journal of retailing and consumer services
13
Journal of the Academy of Marketing Science
8
ERIM report series research in management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of consumer studies
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Cogent business & management
2
Economia politica : journal of analytical and institutional economics
2
Electronic commerce research
2
European Sport management quarterly : ESMQ
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
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ECONIS (ZBW)
41
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1
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
;
Areni, …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
Saved in:
6
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
7
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
10
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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