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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Haruvy, Ernan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
34
Konsumentenverhalten
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Einzelhandel
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Retail trade
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Agovino, Massimiliano
Cordes, Christian
Gorton, Matthew
Haruvy, Ernan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
20
Ko, Eunju
11
Yu, Jongsik
7
Grewal, Dhruv
6
Hyun, Sunghyup Sean
6
Kim, Wansoo
6
Cleveland, Mark
5
Kim, Kyung Hoon
5
Aiello, Gaetano
4
Chua, Bee-Lia
4
Chun, Eunha
4
He, Jiaxun
4
Hwang, Jinsoo
4
Wang, Cheng Lu
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Ghaffar, Abdul
3
Gustafsson, Anders
3
Islam, Tahir
3
Kim, Insin
3
Law, Chun Hung Roberts
3
Ma, Yu
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Rather, Raouf Ahmad
3
Roggeveen, Anne L.
3
Ruyter, Ko de
3
Tsai, Henry
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Vescovi, Tiziano
3
Wang, Jeff Jianfeng
3
Bae, Joonheui
2
Barbarossa, Camilla
2
Barnes, Bradley R.
2
Belk, Russell W.
2
Blut, Markus
2
Bolton, Ruth N.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
14
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
ERIM report series research in management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
European journal of marketing : EJM
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business and psychology
1
Journal of communication management
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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1
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
4
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
5
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
10
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
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