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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Brand management
7
Markenführung
7
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
5
Social Web
4
Social web
4
Brand image
3
Markenimage
3
Brand loyalty
2
Customer integration
2
Internet marketing
2
Kundenintegration
2
Markentreue
2
Materialism
2
Moral obligation
2
Online-Marketing
2
Sales promotion
2
Sustainability
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Anti-obesity
1
Automotive industry
1
Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand co-creation
1
Brand communication
1
Brand communities
1
Brand love
1
Branding
1
Business ethics
1
Children
1
Consequentialism
1
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14
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Article
16
Book / Working Paper
1
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15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
17
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Guzman, Francisco
9
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Yang, Jing
6
Chowdhury, Rafi M. M. I.
5
Hoffmann, Stefan
5
Singh, Jatinder Jit
5
Barbarossa, Camilla
4
Fetscherin, Marc
4
Gentina, Élodie
4
Kang, Jiyun
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Arli, Denni
3
Balasubramanian, Siva Kumar
3
Bang Nguyen Viet
3
Bodur, H. Onur
3
Boer, Johannes de
3
Coker, Kesha K.
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Eastman, Jacqueline Kilsheimer
3
Estelami, Hooman
3
Grappi, Silvia
3
Grohmann, Bianca
3
Gruber, Verena
3
Hegner, Sabrina
3
Herédia-Colaço, Vera
3
Iglesias, Oriol
3
Krystallis, Athanasios
3
Ladeira, Wagner Junior
3
Langaro, Daniela
3
Li, Tongzhe
3
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
34
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
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Source
All
ECONIS (ZBW)
17
Showing
1
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10
of
17
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articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
7
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
8
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
9
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
10
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
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