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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Coker, Kesha K."
~person:"Grohmann, Bianca"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Sustainability
5
Brand image
4
Brand management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Markenimage
4
Business ethics
3
Social responsibility
3
Unternehmensethik
3
Brand
2
Branding
2
Emotion
2
Ethics
2
Ethik
2
Markenartikel
2
Materialism
2
Moral obligation
2
Nachhaltigkeit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Structural equation model
2
Strukturgleichungsmodell
2
Sustainable product
2
Öko-Produkt
2
Advertising
1
Advertising effects
1
Anti-obesity
1
Attachment theory
1
Automotive industry
1
Behavioral branding
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand co-creation
1
Brand communication
1
Brand communities
1
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16
Author
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Coker, Kesha K.
Grohmann, Bianca
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Guzman, Francisco
9
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Hoffmann, Stefan
5
Singh, Jatinder Jit
5
Barbarossa, Camilla
4
Fetscherin, Marc
4
Gentina, Élodie
4
Kang, Jiyun
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Aiking, Harry
3
Al-Kwifi, Sam O.
3
Arli, Denni
3
Balasubramanian, Siva Kumar
3
Bodur, H. Onur
3
Boer, Johannes de
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Grappi, Silvia
3
Gruber, Verena
3
Hegner, Sabrina
3
Herédia-Colaço, Vera
3
Iglesias, Oriol
3
Krystallis, Athanasios
3
Li, Tongzhe
3
Lowrey, Tina M.
3
Lu, Long-Chuan
3
Mai, Robert
3
Markovic, Stefan
3
Maxwell, Sarah
3
Messer, Kent D.
3
Nepomuceno, Marcelo Vinhal
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
36
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
The journal of brand management : an international journal
6
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
American journal of business : applying research to practice ; AJB
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
more ...
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Source
All
ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
Brand
constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
4
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
5
Brand
social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
6
Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products
Bodur, H. Onur
;
Duval, Kimberly M.
;
Grohmann, Bianca
- In:
Journal of business ethics : JOBE
129
(
2015
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10011290917
Saved in:
7
When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business ethics : JOBE
143
(
2017
)
3
,
pp. 467-483
Persistent link: https://www.econbiz.de/10011755187
Saved in:
8
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
9
The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations
Bodur, H. Onur
;
Gao, Ting
;
Grohmann, Bianca
- In:
Journal of business ethics : JOBE
122
(
2014
)
1
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010393208
Saved in:
10
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
1
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